Mini VP McDowell To Retire

Mini VP McDowell To Retire

There has recently been a reshuffle in the organisation of senior staff in the design departments at BMW and Mini.

This reorganisation has spread over to North America where there will be significant changes with a view to improving relations with customers.

A new role has been created for Peter Miles, who will move from his Executive Vice President of Operations Role to become the Vice President of Sales Channel Development and Customer Relations.

This is a multifaceted role where key areas of interaction will be tightly managed with a view to better understanding the needs of potential and existing customers.

Jim McDowell, who has been the Vice President of Mini in the Americas, will retire. Having had great success during an award winning stint with BMW as the Vice President of Marketing since 1993, McDowell had been in charge of Mini Marketing, Sales and Aftersales in the US since 2005.

David Duncan has been promoted to Vice President of Mini of the Americas. He was previously in a role as the Regional Vice President for the Western Region. He has a wide range of expertise due to his involvement in various key areas for BMW and Mini.

Petter Witt has become the Regional Vice President of the Western Region, meaning he will be in charge of servicing and sales for BMW and Mini in that zone. His previous experience came as the Managing Director of BMW Sweden.

In a press release demonstrating these changes, BMW has made it clear that their focus is on ‘improving all phases of the customer journey from prospect to purchase and throughout the ownership life-cycle’ and went on to thank Jim McDowell ‘for his years of exemplary service to the BMW Group’.

Comments are closed.